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About the founder

Real results, done personally.

VoiceLab Marketing is run by Samson Tanko, a digital marketing specialist with over seven years across local SEO, Google Ads and paid media. When you work with VoiceLab, you work with the person who does the work.

Samson Tanko, founder of VoiceLab Marketing
Samson Tanko, Founder

The short version

I have spent seven years getting local businesses found on Google, across the UK, Canada and Nigeria. Before running campaigns for clients, I built my own retail brand to over 1,000 customers using nothing but organic local search. Every method on this website is something I proved on my own businesses first.

$0.07
cost per acquisition on a 3-year fintech engagement, down from $3 to $5
1,000+
customers built for my own retail brand with zero paid advertising
$0.24
cost per lead on local Google Ads for a three-location pharmacy group
Samson Tanko speaking on stage at Africa Innovation Foundry in Abuja

In the room

Not just behind a screen.

Speaking on growth and digital marketing at Africa Innovation Foundry in Abuja. The methods on this site are the same ones shared on stages, in boardrooms, and with every client who asks how it actually works.

Selected experience

  • Fintech (3-year engagement): managed budgets up to $40,000 per month, reduced cost per acquisition from dollars to cents, sustained 3.5x to 7x return on ad spend, and drove a 5x increase in B2B signups through LinkedIn and Facebook API campaigns.
  • Multi-location pharmacy group: local Google Ads producing 101 leads at a $0.24 cost per lead, each one a customer navigating to the shops from Google.
  • CufflinksNG: my own menswear brand, grown to 1,000+ customers entirely on organic search. Still running.
  • UK market work: hands-on SEO, Google, Meta and TikTok advertising, and email automation for UK direct-to-consumer and local service businesses.

Certifications

Google Ads Search Google Ads Display Google Shopping YouTube Ads

Certifications are table stakes. The results above are the actual credential.

How I work

No account managers, no retainer padding, no 12-month lock-ins. You deal with me directly, you own all your accounts and data, and you get one honest page of reporting each month that tells you what moved and why. If something is not working, you will hear it from me first.

I keep the client list deliberately small so delivery quality stays high. If we work together, your business gets my personal attention, not a junior's.

Start with the free audit.

See exactly where your business stands on Google in 30 seconds. If the gaps are worth fixing, we talk. If not, the audit is yours to keep.

Hi, need a hand? I can get you a free audit.